Our story

as told by our founders

We didn’t start Marshmallow because we loved insurance. Actually, quite the opposite.

It was 2015 and the three of us were working together at another start-up. One day, we were talking to a friend of ours who had recently moved to the UK. They were trying to get car insurance, but kept getting hit by these outrageously expensive quotes. 

And we didn’t have to look very hard to see why.

Traditional insurers cash in on migrant drivers. In fact, traditional insurers cash in on a lot of people. Why? Because they work from a default position of distrust, and judge them based on impersonal and outdated systems. In short, the whole industry is broken.

So we started Marshmallow!

From our humble beginnings of offering affordable car insurance to UK newcomers, we’re now growing fast and thinking big. And we’re more determined than ever to take on the industry and change it for the better - for everyone.

A person without a credit history needs to drive to work. An unemployed person still needs to buy groceries. An expat without a UK driving licence needs to pick their kids up from school. We use technology to make it possible

So, where did insurance come from?

For such a stiff and (we’ll say it) boring industry, insurance has a pretty great backstory.


Insurance becomes the gateway to exploration!

Mediterranean sailing merchants start paying an extra fee to their lenders, with a guarantee that no repayment would be needed if their cargo got lost or stolen at sea.


The first ever insurance contract is signed in Genoa, Italy

It’s the Middle Ages. Insurance has been around for over a thousand years, but no one thought to slap a signature on them until now.
In unrelated news, the Plague arrives in Spain on merchant ships...


The Great Fire of London

A fire breaks out in a bakery and spreads across the city. 85% of the population lose their homes. The cogs start turning, and insurance is being thought of as a necessity, not just a luxury.


The first car insurance policy is sold

Up until now, travel insurance had been all about the ships. So when the first car insurance was drawn up, it described cars as ‘ships navigating on land’. Which is one way of looking at them.


The insurance industry takes off. Quite literally!

When humans started to get itchy feet, we took to the skies. So the insurance industry had to follow. Say hello to satellite cover, moon mission cover, and even insurance for alien abductions.

We learn from the past,
but build for the future.

Our aim is to build insurance that’s...


We’re always looking at ways to lower prices and offer you the best deal. We do this by protecting ourselves against fraud, and finding ways to cut costs while delivering an industry-beating experience.


We hope you never need us. But if you do, we’re making sure everything you need is just a click away. Hello, app! Hello, live chat! Hello, super fast claims.


We’re proud to support a diverse customer base, often insuring people turned away elsewhere. We do this by using technology to your advantage, not ours.

We’ve come a long way, and we can’t wait for what’s next!





David Goaté


Join us!

We’ve come a long way already, and we’re growing fast. Become a Marshmallower and help shape the next part of our story.

Careers at Marshmallow

Further reading